Back in 2012, Dr Alejandro Martínez Cuenca was on tour, visiting old friends in the cigar industry. In one stop at Havana Mix Shop in Memphis he was challenged to a game. As a numbers guy, backed by a PhD in Economics, he accepted the dare. Eight years later, it has become his favorite game. That’s why we came up with the idea of making a cigar box that transforms into it. You could argue that an exact science has nothing to do with rolling the dice, or you could simply try to shut the box!
Shut the Box is a traditional game that Dr Alejandro Martínez Cuenca has become obsessed with and dares anybody to challenge him!
“I never thought that day I would discover one of my now favorite pastimes, and moreover, that 8 years after, my team would come up with the idea of making a cigar box that transforms into it. The best of all is that now I’ll find it in cigar lounges across America when I visit.” – Dr. Alejandro Martínez Cuenca, Chairman of the Board.
Antaño Shut the Box is a special gift from Fábrica de Tabacos Joya de Nicaragua to their loyal consumers who have been supporting the brand for almost 20 years.
Joya have manufactured just 500 Collector’s Edition boxes of each of the two most popular vitolas in this blend. This is the 5 1/2", 52 ring gauge Robusto grande. After the cigars have been enjoyed, the box is ready to play “Shut the Box”.